Hotels: Occupancy Rate Tracking close to Record Year

From HotelNewsNow.com: STR: US hotel results for week ending 9 April

The U.S. hotel industry recorded mostly positive results in the three key performance metrics during the week of 3-9 April 2016, according to data from STR.

In year-over-year comparisons, the industry’s occupancy remained flat at 68.2%. Average daily rate for the week was up 3.9% to US$122.90, and revenue per available room increased 3.9% to US$83.83.
emphasis added

The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.  The occupancy rate should mostly move sideways for the next couple of months, and then increase further during the Summer travel period.

The red line is for 2016, dashed orange is 2015, blue is the median, and black is for 2009 - the worst year since the Great Depression for hotels.

2015 was the best year on record for hotels.

So far 2016 is tracking close to 2015.

Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com

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